Running a loyalty programme provides the basis for a strong relationship with your customers. To fully engage with them, however, and to maximize your investment in your loyalty programme you will need to periodically communicate relevant offers and information about your businesses products and services. Loyalty Bus offers a targeted marketing service to help you engage and create lasting relationships with your customers.
SMS marketing is one of the simplest and most effective forms of mobile marketing. Loyalty Bus can set up cost effective SMS text marketing campaigns up for you. Based on the reports generated by the system we can define and schedule one or more marketing campaigns to be sent to your customers.
For example, send a Happy Birthday greeting to everyone that has a birthday in the next month along with a special birthday offer that can be redeemed your shop or business.
The possibilities for highly targeted messages and offers are endless once you have built a picture of your individual customers. This results in lower marketing costs for you and higher response/take up rates from your customers. Even better, those customers are more responsive to your messages as they know the messages are always relevant to them.
Loyalty Bus takes the pain out of email marketing. There is no need to maintain and update lists as the system always has the ‘list’ of the cardholders for your campaign. We can setup and schedule an email marketing campaign for you in a few simple steps:
- Decide how you want to drive your Email campaign list (eg. All customers that visited your establishment more than twice in the last 30 days)
- Design your email template or use one of ours
- Enter your message
- Add an offer that can be redeemed by the account holder
- Send the mailing
The key benefit of using the Loyalty Bus email marketing service is that you are able to ensure that messages sent out to customers are highly pertinent to each of the recipients, which leads to a higher response rate that you would normally obtain. In turn that means increased loyalty and increased sales for you.
Any presentation of Email and SMS marketing services would not be complete without a discussion of how we help you to remain compliant with the law.
All Loyalty Bus services are governed by the Data Protection Act and The Privacy and Electronic Communications Regulations 2003 and we are registered with the Information Commissioner’s Office (ICO), the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
The ICO (Information Commissioners Office) state that organisations may not send a text or email message if the recipient has not agreed to it, unless;
- the sender has obtained the recipients details through a sale or negotiations for a sale
- the messages are about similar products or services offered by the sender
- the recipient was given an opportunity to refuse the texts or emails when their details were collected and, if they did not refuse, that they were given a simple way to opt out in all the messages they received
Loyalty Bus ensures our operations remain compliant with the regulations and guidelines issued by the ICO. We require account holders to opt-in for all text or email alerts and messages.